Friday, 23 April 2010

Analysis of results:

I decided to complete some audience research to identify my target market. I constructed a questionnaire to do this. I have presented my results on graphs.

What magazines do you buy?

This graph tells me that ‘Q’ is the most popular magazine bought. This information has helped me decide that I am going to use ‘Q’ as my style model. I think using the most popular magazine as my style model will make my magazine more realistic, more successful and exactly what my target market wants. By choosing ‘Q’ as my style model I am targeting young adults who have a very open taste in music. And as ‘Q’ is the favourite and most popular magazine, proved by my results, hopefully If I style my magazine on it, mine will be successful.

What celebrities/music artists would you like to see on the cover?

I learnt that Katy Perry and Pixie Lott are the most popular images for the cover, from this graph. Therefore I have decided to feature both artists on the front cover. As both the artists are very current, and very poplar at the moment I think it will increase the popularity of my magazine and also they are very stylish which I hope to incorporate style and sophistication but with a hint of youth…similar to that of my style model, ‘Q’.

What images would you like to see on the front cover?

Singers are the most popular image that my target market would like to see on the front cover, according to my graph. This is ideal for my magazine as I liked the idea of having two artists on the front cover instead of one. My style model, Q often does this too. I think having more than one singer on the cover will also be more aesthetically pleasing than just one image as I think it will attract more readers who are fans of each artist.

What price would you pay for a magazine?

£1.51-£3.00, is by far, the most popular price that a consumer would pay for a magazine, I will use this information to market my magazine at a price in-between £1.51-£3.00.

No comments:

Post a Comment