Analysis of double page spread

4) ATM Magazine

This double page spread is from ‘ATM.’ It’s very simplistic looking and very striking. It looks like its aimed at male, I think this because of the blue colours used and also the style, its very clear and easy to read and straight down to the point. I also think its aimed at males because of the main image, the main image is a mid shot of two subjects.

They are both facing the camera but only one of the men is looking into it. The man standing at the back of the photo seems to appear intimidating, as his arms are crossed in a arrogant manor and he seems to be giving an aggressive look to the camera.

The page is equally image and text, with one page being fully image and the other fully text. This seems very simple and its very clear to look at. This has probably been done because a lot of text is boring to if not broken up with pictures.

The colour scheme for this page is very ‘fresh’ whites and pale blue colours are used to give off a relaxed vibe.

There is a large house in the background, which could suggest that although the two men in the main image don’t look it they may be posh, this subverts the stereotype of band members.

The font used on the title is very modern and original, it grabs the readers attention. I like the simplistic look of the double page spread and I will defiantly make my design simplistic.